Know your customerÂ's customer
In financial year 2003-4 Air bus started a new advertising campaign. In an industry, like aircraft, so much matured, there was a tendency in aircraft producers to target the big and medium airlines and governments of countries for their big contract running in billion of dollar. Most of second half of 20th century was dominated by Boeing. Its 747 has just no parallel, the biggest monster flying in the sky. People were happy to see 747. Air Bus was challenger to Boeing. She turned the table. ‘Air Bus started thinking about one level down, the AirlinesÂ' customers. They started targeting the fliers. By highlighting comfort and security issues of an aircraft and launching the next biggest flying machine, A380.
Does anyone take not...
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